Brochure Health




	A 'Before' and 'After' example from a Health and Beauty Spa NOTE: this re-write only took about 30 minutes and yet the improvements over the original version are immediately apparent. The client was prepared to spend a lot of money on graphic design and printing but wanted to save money by writing their own copy. A false economy which would have compromised the entire project, making the end result ineffective. The cost of copywriting was a very small fraction of the overall cost of production and the customer was staggered at the difference a professional re-write had made. THE ORIGINAL COPY EXACTLY AS WRITTEN BY THE CLIENT: Do you suffer from aches, pains, stress and tension? Than look no further. Welcome to the world of ultimate mind, Body and Soul experience. Seek pleasure and enjoy tension melt away into the world of complete sensory heaven. Opening Hours: Monday to Saturday. 10.00am to 6.00pm. View by appointment only. Ladies over 60 15% off. Group Booking also available at 10% discount. Free consultation before any treatment. Special Offer Exclusive DETOX Programme 2hours only £35 Detox Treatment programme consist of the spa therapy, sauna and a choice of one treatment from the following mini facial, hand massage or feet massage. The Detox Programme ends with you relaxing in a beautiful, romantic, lit conservatory inspiring dreams to the sound of relaxing music. Pure Bliss! Don't forget your swimsuit and towels. Spa Treatment The Hydrotherapy action of air and water jets increase blood circulation without any strain of the body. The water massage treatments have been used for many years to stimulate circulation, relieve muscular aches and pains reduce tension and stress. The sensation of force of warm water pummelling against your skin has some great beauty advantages. Reduces cellulite, detoxifies and tones the skin and strengthens muscles. You will feel calm and a sense of wellness pleasure. Reflexology. Focused water pressure is applied to 'reflex' points in your feet which are corresponsive to different areas in the body. Sauna Let the warmth go to work. Just feel those muscles relax and the aches and tension fade away. The sauna generates hot and dry heat that opens up the skins' pores and draws out impurities and toxins. Increases blood circulation. You feel de-congested, rejuvenated, skin feels radiant, replenished and glowing. Take a cold shower to close the pores, to leave them completely cleansed, chilled out and refreshed. Immediate results are achieved. Massages Full Body Massage 1hour £35 From the sole of your feet to the tingling top of your scalp. Special massage movements are used to fade away aches, pains, tension and your muscles will feel toned up. Back Massage 30 minutes £20 Focusing purely on the back and shoulder area relieve tension. Selected oils are used. Indian Head Massage 30 minutes £20 Special Eastern massage techniques applied to the pressure points on your scalp and neck to release tensions and de-stress your mind. Exotic Hand Massage 30 minutes £20 Selected oils and exfoliation is used to massage your hands to restore beauty. Sole to Sole Foot Massage Warm oil is used to condition your feet. Gentle massagemovement on the sole release aches and the pains. AND HERE’S OUR REVISED VERSION: Do you suffer from aches, pains, stress and tension? Then look no further... The ultimate Mind, Body and Soul experience. Feel the tension melt away as you sink into a world of complete sensory heaven. Opening Hours Monday to Saturday. 10.00am to 6.00pm, by appointment only. 15% discount for ladies over 60. 10% discount for group bookings. Free consultation prior to treatment. Special Offer Exclusive 2 hour DETOX Programme, only £35 Our popular Detox Treatment programme consists of spa therapy and sauna plus a choice of one further treatment, either: mini facial hand massage foot massage The final stage of the programme finds you in the calming atmosphere of our beautiful, romantically lit conservatory, inspiring dreams to the sound of relaxing music. Spa Treatment Water massage treatments have been used for centuries to stimulate circulation, relieve muscular aches and pains, and reduce tension and stress. The sensation of warm water pummelling against your skin increases blood circulation without any strain to the body and also holds additional beauty advantages: reduces cellulite detoxifies and tones the skin strengthens muscles You will feel calm and relaxed, with a warm sense of wellbeing. Reflexology Focused water pressure is applied to 'reflex' points in your feet which correspond to different areas in the body. Sauna Let the warmth go to work. Feel those muscles relax as the aches and tension fade away. The sauna generates hot and dry heat that opens up the skin’s pores and draws out impurities and toxins. Blood circulation is stimulated. You feel de-congested and rejuvenated. Your skin feels radiant, replenished and glowing. Taking a cold shower closes the pores, leaving you feeling completely cleansed, relaxed, and refreshed. Immediate results are achieved. Massages Full Body Massage 1hour £35 From the sole of your feet to the tingling top of your scalp, special massage techniques are used to ease away aches, pains, and tension. Your muscles will feel toned up and stimulated. Back Massage 30 minutes £20 Focusing purely on the back and shoulder area to relieve tension. Selected oils are used. Indian Head Massage 30 minutes £20 Special Eastern massage techniques are applied to the pressure points on your scalp and neck to release tensions and de-stress your mind. Exotic Hand Massage 30 minutes £20 Selected oils and exfoliations are used to massage your hands and restore their natural beauty. Sole to Sole Foot Massage Warm oil is used to condition your feet. Gentle massage movement on the sole helps release aches and pains.